Active Campaign
AI agents draft and send your email, SMS and WhatsApp campaigns before you ask.
At a glance
Starts at
Free
No paid plan found on the vendor's site, September 2026.
Free tier
Yes
Platforms
Web, WhatsApp
Best for
Marketing teams wanting automated, cross-channel campaigns
Not for
Small teams wanting simple, flat-rate pricing
3.9 out of 5
Scored by a Toolio reviewer after real useOur verdict
ActiveCampaign's Active Intelligence layer drafts campaigns, segments and insights ahead of time across email, SMS and WhatsApp, connects to over a thousand apps plus Claude and ChatGPT, and includes a CRM and unified chat inbox for handling replies. Marketing teams juggling multiple channels who want the busywork handled automatically get the clearest benefit. Pricing is built around a custom quote rather than a flat published rate, so budgeting takes an extra step through a demo or pricing request.
✓What it does well
Autonomous campaign draftingActive Intelligence drafts campaigns, segments and insights ahead of a marketer's own request.
Cross-channel messagingIt handles email, SMS and WhatsApp messaging from a single platform.
Wide app connectivityIt connects to more than 1,000 apps, plus Claude and ChatGPT.
✕Where it falls short
Custom pricing onlyPricing is not published upfront and instead requires a tailored quote or demo.
Newer accounts get less from AIAutomated suggestions rely on accumulated data, so newer accounts may not see as much benefit at first.
Needs setup timeGetting the automation and integrations fully configured requires upfront setup effort.
Key features
Active Intelligence automationAI agents draft campaigns, segments and insights ahead of a request.
Multi-channel marketingIt sends email, SMS and WhatsApp messages from one platform.
Built-in CRMIt includes a CRM designed for coordinating team-based customer outreach.
App and AI integrationsIt connects to over 1,000 apps as well as Claude and ChatGPT.