ad:personam
ad:personam is a self-serve DSP for agencies and startups with no minimum spend.
At a glance
Starts at
from €149 per month
Price as published by the vendor, September 2026.
Free tier
Yes, limited
Platforms
Web
Best for
Agencies, small businesses
Not for
Cookie-based targeting needs
4.0 out of 5
Scored by a Toolio reviewer after real useOur verdict
ad:personam offers AI-powered targeting without minimum spends. Perfect for new campaigns but lacks deep analytics.
✓What it does well
AI Media PlannerUses AI to build strategies and forecast campaign reach.
330+ Inventory SourcesAccesses curated deals from over 30 ad exchanges globally.
Low Entry FeePlans are affordable with no minimum commitment required.
✕Where it falls short
Advanced Analytics MissingDoesn't offer in-depth analytics or reporting features.
No Subscription Required Until Ready to SubscribeUsers have full access but must subscribe later for advanced functions.
Lack of Deep Audience SegmentationDoesn't support cookie-based targeting or detailed audience segments.
Key features
Planning ModeAllows free setup and planning before subscribing to full features.
AI InsightsProvides guided analysis through the Insight Agent.
Multi-Channel CampaignsSupports display, video, CTV, and audio campaigns from one platform.
Deep Audience SegmentationSupports detailed audience segments.