ALFI
Real-time audience targeting in rideshares.
At a glance
Starts at
Free
No paid plan found on the vendor's site, September 2026.
Free tier
Yes
Platforms
Web
Best for
Rideshare advertisers and retail partners.
Not for
Personal privacy advocates
3.9 out of 5
Scored by a Toolio reviewer after real useOur verdict
ALFI uses AI for real-time, privacy-compliant DOOH advertising. Best suited for those needing precise targeting without personal data collection. Advertisers focused on traditional methods may find it lacking.
✓What it does well
Real-time targetingDetects and serves ads to viewers in real time, matching profiles with relevant content.
GDPR compliantEnsures privacy and adheres to legal standards for data protection.
Non-intrusive technologyUses computer vision and machine learning without affecting user experience negatively.
✕Where it falls short
Limited data collectionDoes not track or store personal information from users viewing ads.
No facial recognitionDoes not use or store facial images from users viewing ads.
facial recognitiondoes not use or store facial images from users viewing ads
Key features
AI-powered screensScreens in rideshare cars match passenger profiles with relevant ads using AI.
Privacy complianceAdheres to GDPR, CCPA, and HIPAA standards for data privacy.
Retargeting based on gender and ageServes ads tailored by detecting viewer’s demographic details without tracking personal information.
iot clouduses internet of things technology for real-time audience measurement