ALFI

Real-time audience targeting in rideshares.

Checked 4 Oct 2026 Reviewed by Alex Listed since September 2024

At a glance

Starts at Free No paid plan found on the vendor's site, September 2026.

Free tier Yes

Platforms Web

Best for Rideshare advertisers and retail partners.

Not for Personal privacy advocates

3.9 out of 5

Scored by Alex after real use

Our verdict

ALFI uses AI for real-time, privacy-compliant DOOH advertising. Best suited for those needing precise targeting without personal data collection. Advertisers focused on traditional methods may find it lacking.

✓What it does well

Real-time targetingDetects and serves ads to viewers in real time, matching profiles with relevant content.

GDPR compliantEnsures privacy and adheres to legal standards for data protection.

Non-intrusive technologyUses computer vision and machine learning without affecting user experience negatively.

✕Where it falls short

Limited data collectionDoes not track or store personal information from users viewing ads.

No facial recognitionDoes not use or store facial images from users viewing ads.

facial recognitiondoes not use or store facial images from users viewing ads

Key features

AI-powered screensScreens in rideshare cars match passenger profiles with relevant ads using AI.

Privacy complianceAdheres to GDPR, CCPA, and HIPAA standards for data privacy.

Retargeting based on gender and ageServes ads tailored by detecting viewer’s demographic details without tracking personal information.

iot clouduses internet of things technology for real-time audience measurement

Questions about ALFI

What is ALFI?

ALFI is an AI advertising tool that targets audiences in real time through screens in rideshare cars. The screens use computer vision and machine learning to match passengers with relevant ads, and internet of things technology handles real-time audience measurement.

Does ALFI collect personal data?

No. ALFI does not track or store personal information or facial images from people viewing its ads, and it adheres to GDPR, CCPA and HIPAA standards. It tailors ads by detecting a viewer's age and gender without tracking personal information.

Is ALFI free?

Toolio lists ALFI as free with a free tier, since no paid plan was found on the vendor's site in September 2026. It runs on the web and is aimed at rideshare advertisers and retail partners.

Who is ALFI for?

Toolio names rideshare advertisers and retail partners as the best fit, especially those needing precise targeting without personal data collection. Advertisers focused on traditional methods may find it lacking, and personal privacy advocates are listed under Not for.

How does Toolio rate ALFI?

Alex scored ALFI 3.9 out of 5 on 4 Oct 2026 after real use. The verdict describes it as using AI for real-time, privacy-compliant DOOH advertising, with real-time targeting, GDPR compliance and non-intrusive technology as its main strengths.