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Brand24

Brand24 offers real-time insights across millions of online sources. Monitor brands and track mentions.

Checked 5 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of Brand24

At a glance

Starts at $199 per month billed annually Starts with real-time updates and priority support. Includes AI sentiment analysis, team mentions tracking, unlimited users.
Free tier No
Platforms Web, iOS, API
Best for Growing businesses and agencies
Not for Small solo entrepreneurs

3.9 out of 5

Scored by Alex after real use

Our verdict

Brand24 provides AI-powered social listening, but is pricey for small teams. It excels at tracking brand mentions in over 10 languages, yet lacks flexibility in custom keyword counts.

✓What it does well

Real-time updatesUpdates every hour for timely insights.
Multiple languagesSupports tracking in 108 different languages.
Advanced sentiment analysisCategorizes mentions as positive, negative or neutral accurately.

✕Where it falls short

Custom keyword count limitsIndividually priced for more than the base plan allows.
Single project insightsAI Insights are limited to only two projects per subscription level.
Limited social platformsOnly tracks a handful of specific social media sites, excluding some popular ones.

Key features

Online reputation managementIdentifies mentions that impact your brand's online reputation.
Competitive analysisMonitors competitors and benchmarks against them.
Customer feedbackGathers honest consumer opinions from various sources.
AI visibility moduleOffers a dedicated tool for deeper brand analysis, but at an extra cost.

Questions about Brand24

What does Brand24 do?

Brand24 is an AI-powered social listening tool that monitors brands and tracks mentions with real-time insights across millions of online sources. It identifies mentions that affect a brand's online reputation, monitors and benchmarks competitors, and gathers consumer opinions from various sources.

How much does Brand24 cost?

Brand24 starts at $199 per month billed annually for the Team plan, which includes 7 keywords, 10k mentions per month, unlimited users, real-time updates and chat support. The Individual plan costs $249 per month and includes 3 keywords, 2K mentions per month and updates every 12 hours. There is no free tier.

How many languages does Brand24 support?

Brand24 supports tracking in 108 different languages, which the reviewer counts among its main strengths. Its other highlights include real-time updates and advanced sentiment analysis that sorts mentions as positive, negative or neutral.

What are the drawbacks of Brand24?

The reviewer finds Brand24 pricey for small teams, and keyword counts beyond what the base plan allows are priced individually. AI Insights are limited to two projects per subscription level, the tool tracks only a handful of social media sites, and its AI visibility module costs extra.

Is Brand24 a good fit for solo entrepreneurs?

Toolio does not recommend Brand24 for small solo entrepreneurs and sees it as best for growing businesses and agencies instead. It runs on the web, on iOS and through an API, and holds a Toolio score of 3.9 out of 5, given by Alex after real use on 5 Oct 2026.

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