Claap
Turn every sales conversation into trusted data for AI agents, but some conversations get lost.
At a glance
4.0 out of 5
Scored by Alex after real useOur verdict
Claap captures all calls with its multilingual transcription. However, it doesn't always enrich CRMs efficiently or scale coaching at the same rate as recording everything.
✓What it does well
✕Where it falls short
Key features
Questions about Claap
What does Claap do?
Claap turns sales conversations into trusted data for AI agents. It transcribes calls and emails in multiple languages without a bot joining the call, and its AI generates insights, coaching notes and deal scores from actual conversations. It also includes AI-powered video editing.
Is Claap free?
Claap has a free plan with limited features and recording time. Paid use starts from $19 per month, a price the vendor published in September 2026, and the tool runs on the web and as a Chrome extension.
Does Claap integrate with Salesforce or HubSpot?
Yes, Claap offers integrations with popular CRMs including HubSpot, Salesforce and Pipedrive. The reviewer notes, though, that it does not always enrich CRMs efficiently, because structured data is not fully used. Toolio still rates it best for sales reps and leaders who need CRM enrichment.
What are the drawbacks of Claap?
The reviewer says Claap is limited in scaling coaching beyond individual reps without further tools or integrations. Powering external AI agents such as Claude, ChatGPT or lemlist through its MCP connector costs extra credits, and Toolio lists it as not for non-technical sales teams.
How does Toolio score Claap?
Alex scored Claap 4.0 out of 5 after real use. The reviewer credits its multilingual transcription and its AI coaching and scoring, and Toolio lists Standuply, Hypotenuse, Smartsheet and Ikiblast as alternatives.