Einstein
Einstein is Salesforce's AI platform.
At a glance
Starts at
$500 per 100k credits
For Flex Credits or Conversations with Digital Wallet tracking.
Free tier
No
Platforms
Web
Best for
Big businesses with complex workflows.
Not for
Small businesses with limited budgets
3.8 out of 5
Scored by a Toolio reviewer after real useOur verdict
Einstein delivers advanced predictive, generative, and agentic AI for CRM workflows but can be pricey and complex.
✓What it does well
PredictiveIdentifies hidden patterns in data to drive proactive decision-making.
GenerativeCreates original content grounded in business information for faster work.
AgenticPlans, reasons, and executes tasks autonomously across Customer 360.
✕Where it falls short
Complex setupRequires significant data unification to ensure context-aware results.
High costStarts at $500 per 100k credits, expensive for small businesses.
Limited free tierFree CRM with AI is limited and not suitable for enterprise use cases.
Key features
Large language modelsEmploys LLMs to process over 11 trillion tokens.
Trust LayerNative security framework ensures secure AI applications.
Ecosystem integrationBuilt into Salesforce platform for full control and customization.
Prompt BuilderCustomizes AI responses for specific needs