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Einstein

Einstein is Salesforce's AI platform.

Checked 3 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of Einstein

At a glance

Starts at $500 per 100k credits For Flex Credits or Conversations with Digital Wallet tracking.
Free tier No
Platforms Web
Best for Big businesses with complex workflows.
Not for Small businesses with limited budgets

3.8 out of 5

Scored by Alex after real use

Our verdict

Einstein delivers advanced predictive, generative, and agentic AI for CRM workflows but can be pricey and complex.

✓What it does well

PredictiveIdentifies hidden patterns in data to drive proactive decision-making.
GenerativeCreates original content grounded in business information for faster work.
AgenticPlans, reasons, and executes tasks autonomously across Customer 360.

✕Where it falls short

Complex setupRequires significant data unification to ensure context-aware results.
High costStarts at $500 per 100k credits, expensive for small businesses.
Limited free tierFree CRM with AI is limited and not suitable for enterprise use cases.

Key features

Large language modelsEmploys LLMs to process over 11 trillion tokens.
Trust LayerNative security framework ensures secure AI applications.
Ecosystem integrationBuilt into Salesforce platform for full control and customization.
Prompt BuilderCustomizes AI responses for specific needs

Questions about Einstein

What is Einstein?

Einstein is Salesforce's AI platform. It delivers predictive, generative and agentic AI for CRM workflows, identifying hidden patterns in data, creating content grounded in business information, and planning and executing tasks autonomously across Customer 360.

How much does Einstein cost?

Einstein pricing starts at $500 per 100k credits, used for Flex Credits or Conversations with Digital Wallet tracking. There is no free tier, and the reviewer notes that the cost is expensive for small businesses.

Is Einstein hard to set up?

Einstein can be complex to set up. The reviewer says it requires significant data unification to deliver context-aware results, and calls the platform pricey and complex overall. It is best suited to big businesses with complex workflows.

How does Einstein keep AI secure?

Einstein includes a Trust Layer, a native security framework meant to keep AI applications secure. It is built into the Salesforce platform for control and customization, and its Prompt Builder lets teams customize AI responses for specific needs.

What are some alternatives to Einstein?

Toolio lists Lifemind, LiveSquare, Macha and HubSpot as alternatives to Einstein. HubSpot suits small businesses rather than large enterprises, and Macha builds custom AI agents for help desk tickets. Toolio scores Einstein 3.8 out of 5.

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