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Flame

Turns in-store camera feeds into traffic, conversion and occupancy data without biometric tracking.

Checked 3 Oct 2026 Reviewed by Alex Listed since October 2024

Screenshot of Flame

At a glance

Starts at Free No paid plan found on the vendor's site, September 2026.
Free tier Yes
Platforms Web
Best for Retail, hospitality and venue operators tracking foot traffic
Not for Businesses without a physical space to instrument

3.9 out of 5

Scored by Alex after real use

Our verdict

Flame reads video from physical spaces to measure traffic, occupancy, customer journeys and conversion, cross-checking conversion figures against POS data and building the whole thing around GDPR compliance rather than biometric identification. It covers use cases from queue and restroom management to guest WiFi marketing, aimed at retail, hospitality, transport and similar venues. Since it depends on cameras and physical footfall, digital-only businesses without a physical space to instrument will find nothing to plug it into.

✓What it does well

Privacy-conscious video analyticsIt measures traffic and behavior from video without relying on biometric data.
POS-verified conversionConversion rates are cross-checked against POS data for accuracy.
Broad use-case coverageIt covers queue times, occupancy, restroom usage and guest WiFi marketing from one platform.

✕Where it falls short

Needs physical foot trafficIt only makes sense for businesses with a physical space to monitor, not digital-only operations.
Camera-dependent setupResults depend on installed cameras and sensors, requiring physical hardware setup.
Built for larger venuesIt is geared toward retail, transport and venue operators rather than a single small storefront.

Key features

People countingIt counts indoor and outdoor visitor traffic without using biometrics.
Customer journey trackingIt tracks dwell time and zone interactions to map customer journeys.
Occupancy and queue monitoringIt provides real-time occupancy alerts and tracks queue wait times.
Guest WiFi marketingGuest WiFi can be turned into a capture and marketing activation channel.

Questions about Flame

What does Flame do?

Flame turns in-store camera feeds into traffic, conversion and occupancy data without biometric tracking. It measures customer journeys through dwell time and zone interactions, cross-checks conversion figures against POS data, and is built around GDPR compliance. The reviewer says it aims at retail, hospitality, transport and similar venues.

Does Flame use biometric tracking?

No. Flame measures traffic and behavior from video without relying on biometric data, and it builds the whole system around GDPR compliance rather than biometric identification. The reviewer lists this privacy-conscious approach among its main strengths.

Is Flame free?

Flame has a free tier, and Toolio found no paid plan on the vendor's site in September 2026. The pricing breakdown lists only Free at $0, though it has not yet been confirmed against the vendor's own page.

What can Flame monitor besides foot traffic?

Flame covers queue wait times, real-time occupancy alerts, restroom usage and guest WiFi marketing from one platform. Guest WiFi can be turned into a capture and marketing activation channel, and customer journey tracking maps dwell time and zone interactions.

Who should not use Flame?

Flame only makes sense for businesses with a physical space to monitor, so digital-only operations will find nothing to plug it into. It depends on installed cameras and sensors, and the reviewer says it is geared toward retail, transport and venue operators rather than a single small storefront.

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