Gupshup
Deploys AI agents on WhatsApp and voice to handle sales, support and payment follow-ups at scale.
At a glance
Starts at
Free
Listed as free on the vendor's site.
Free tier
Yes
Platforms
Web, WhatsApp
Best for
Enterprises running high-volume WhatsApp customer conversations
Not for
Small teams needing a simple, single-channel chatbot
3.9 out of 5
Scored by a Toolio reviewer after real useOur verdict
Gupshup builds autonomous AI agents that qualify leads, chase payments, recover abandoned carts and answer support calls across phone and WhatsApp, aimed at enterprise-scale customer conversations. Businesses in banking, insurance and retail running high call and message volumes are the clear audience, given the platform's use cases around KYC, invoicing and account support. Getting real value out of it means committing to a fairly complex, enterprise-oriented setup rather than a quick single-channel bot.
✓What it does well
Autonomous AI agentsAI agents handle sales, support and account tasks without constant human oversight.
Voice and WhatsApp coverageAgents can answer both phone calls and WhatsApp messages from one platform.
Enterprise-scale deploymentThe platform is built to handle customer conversations at large, enterprise scale.
✕Where it falls short
Built for large teamsThe platform is geared toward enterprise scale, not a single simple chatbot setup.
Setup complexityConfiguring agents for sales, support and payments requires meaningful setup work.
Channel-specific focusCoverage centers on phone and WhatsApp, not every messaging channel a business might use.
Key features
Voice AI agentsAI agents handle phone calls to qualify leads and support customers.
WhatsApp automationAgents manage sales, support and enquiries directly through WhatsApp.
Payment and cart recoveryAgents can chase overdue payments and recover abandoned shopping carts.
Industry-specific use casesThe platform supports use cases like banking KYC and insurance approvals.