6,628 tools, each one opened, scored and signed by a Toolio reviewer

HubSpot

Suits small businesses, not large enterprises.

Checked 3 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of HubSpot

At a glance

Starts at $200 per month Includes essential features like CRM, marketing automation, and customer service tools for small businesses. Pricing varies by module and plan level.
Free tier Yes, limited
Platforms Web
Best for Small businesses and startups
Not for Large enterprises with extensive teams

4.0 out of 5

Scored by Alex after real use

Our verdict

HubSpot offers a comprehensive free suite but lacks in-depth features for big companies. Larger teams might need to look elsewhere.

✓What it does well

Marketing AutomationAutomate marketing campaigns and generate more leads.
Unified PlatformCentralize all customer interactions in one place.
Free ToolsProvides a free tier with essential tools for small businesses.

✕Where it falls short

Limited ScalabilityExceeds the capacity of larger teams and companies.
Steep Learning CurveNot user-friendly for inexperienced users; requires training time.
Additional CostsCharges extra for premium features beyond the free tier.

Key features

CRM IntegrationIncludes a basic CRM with limited functionalities.
AI AutomationUses AI to automate tasks and improve efficiency.
Content Marketing ToolsOffers tools for content creation and management.
Customer ServiceProvides basic customer service software with chat support.