Incremental
Measure sales caused by media, daily down to campaign and SKU.
At a glance
Starts at
$3.50 per month
Price as published by the vendor, September 2026.
Free tier
No
Platforms
Web
Best for
E-commerce advertisers optimizing campaigns for maximum ROI.
Not for
Smaller advertisers with limited ad budgets
3.8 out of 5
Scored by a Toolio reviewer after real useOur verdict
Incremental excels in providing accurate incrementality but struggles with broader attribution metrics. It's ideal for those needing detailed causal measurement, especially for large enterprises, yet may not suit all media types or budgets.
✓What it does well
Causal MeasurementAutomated model creation and continuous learning at the campaign and SKU level provide precise insights.
Planning And ForecastingHelps plan future spend using causal models of past performance.
Commerce GraphMaps retail and commerce media relationships to strengthen its measurement models.
✕Where it falls short
Broad Media Types SupportDoes not cover all media types equally well, focusing more on digital channels.
Costly for Smaller BusinessesHigher price point makes it less suitable for smaller advertisers or startups.
Limited Reporting ScopePrimarily focused on incrementality and sales lift, not other KPIs like customer acquisition cost.
Key features
Daily MeasurementTracks causal impact down to daily intervals for precise adjustments.
Campaign OptimizationGenerates recommendations that integrate directly with optimization platforms.
Independent VendorDoes not sell media, ensuring neutral and reliable measurement data.
Recommendation EngineSuggests where the next ad dollar should go based on incremental impact.