6,622 tools, each one opened, scored and signed by a Toolio reviewer

Insight Factory

Find low-competition trends, get keywords.

Checked 5 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of Insight Factory

At a glance

Starts at Free, limited features Price as published by the vendor, September 2026.
Free tier Yes, limited
Platforms Web
Best for Etsy shop owners needing trends and keywords.
Not for Single sellers without multiple shops

4.4 out of 5

Scored by Alex after real use

Our verdict

InsightFactory helps find trending products but can be complex for beginners. It excels in tracking sales but lacks deep competitor analysis.

✓What it does well

Trends ResearchDaily updates on trending search terms.
Keyword AnalysisIdentify low-competition keywords for listings.
Magic Listing ToolAudit titles, tags, and descriptions in one click.

✕Where it falls short

Limited Competitor InfoDoes not provide detailed competitor analysis or pricing info beyond general trends.
No Multi-Shop Basic PlanBasic plan only supports tracking one shop, even with a free account.
High-Cost Premium PlansPremium plans are expensive and not all features included at lower tiers.

Key features

Etsy Profit CalculatorFree tool to calculate fees, shipping costs, and profit margins.
Color & Style TrendsDiscover trending colors, styles, motifs for listings.
7-Day Sales TrackingView actual sales volume of any listing on Etsy.
Multi-shop TrackingTrack sales across multiple shops

Questions about Insight Factory

What does Insight Factory do?

Insight Factory is a research tool for Etsy sellers that finds low-competition trends and keywords. It offers daily updates on trending search terms, trending colors, styles and motifs, 7-Day Sales Tracking for any listing, and a Magic Listing Tool that audits titles, tags and descriptions in one click.

Is Insight Factory free?

Insight Factory has a free Basic Plan at $0 per month with 15 credits for tracking up to 5 shops, though its features are limited. The Starter Plan costs $19.99 per month with 300 credits and sales tracking for 20 shops, and the Premium Plan (Yearly) costs $199.88 per year.

Does Insight Factory include a profit calculator?

Yes. Insight Factory includes a free Etsy Profit Calculator that works out fees, shipping costs and profit margins. It also tracks sales across multiple shops and shows the actual sales volume of any Etsy listing over a seven-day window.

What are the downsides of Insight Factory?

The reviewer notes that Insight Factory can be complex for beginners and lacks deep competitor analysis, with no detailed competitor or pricing information beyond general trends. Premium plans are expensive, and not all features are included at the lower tiers.

How does Toolio rate Insight Factory?

Alex scored Insight Factory 4.4 out of 5 after real use on 5 Oct 2026, crediting its sales tracking and trend research. Toolio lists it as best for Etsy shop owners needing trends and keywords. Alternatives listed include Interax AI, zMaticoo, ThinkTask and Site Kick AI.

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