Later

Later is a comprehensive social media marketing platform designed to help users schedule and manage their social media content.

Social Media Management

Content Creation

Analytics

Team Collaboration

File Sharing

Top Features

Later offers a range of features designed to streamline the social media management process. Key functionalities include scheduling and automatic posting of social media content across multiple platforms, visual content calendar, media storage, and analytics. Users benefit from Later's ability to streamline the post creation process with tools such as Linkin.bio, which drives traffic from social posts to specific web pages. The platform supports various social media networks including Instagram, Facebook, Twitter, and Pinterest. Its visual planner allows users to organize posts in advance and see a preview of how their social feed will appear, enhancing their ability to maintain a consistent brand aesthetic. Additionally, Later includes unique tools for searching and reposting user-generated content, enhancing engagement and authenticity.

Pricing

Later offers multiple pricing plans to accommodate the needs of different users, from individuals to large enterprises. The free plan provides basic features such as scheduling for Instagram, Twitter, Facebook, and Pinterest with limited posts per month. Paid plans offer more posts per month and additional features like video posts, multi-profile posting, and advanced analytics. These tiered plans include Plus, Premium, and Starter, each upgrade provides more comprehensive tools and increased post limits. Bulk media upload capabilities and additional user slots are made available in higher-tier plans, which are ideally suited for businesses with greater content needs and team collaboration requirements.

Starter: $16.67 USD/month* (Billed yearly)
Best for individuals.
- 1 Social Set (1 of each platform)
- 30 posts per social profile
- Linkin.bio Lite
- 1 User
Growth: $30 USD/month* (Billed yearly)
Best for small teams.
- 3 Social Sets
- 150 posts per social profile
- Linkin.bio Growth
- 3 Users
Advanced: $53.33 USD/month* (Billed yearly)
Best for growing teams.
- 6 Social Sets
- Unlimited posts per social profile
- Linkin.bio Advanced
- 6 Users
Agency: $133.33 USD/month* (Billed yearly)
Best for agencies or multi-brand businesses.
- 12 Social Sets
- Unlimited posts per social profile
- Linkin.bio Advanced
- 6+ Users
- Additional Team & Brand Features

*Prices are billed annually.

Created For

Marketing Managers

Digital Marketers

Social Media Managers

Brand Managers

Advertising Executives

Content Strategists

Growth Hackers

Pros & Cons

Pros 🤩

Cons 😑

Pros:

Intuitive Interface: User-friendly platform with a drag-and-drop visual content calendar.
Linkin.bio Feature: Converts followers into customers through a customizable landing page.
Content Scheduling: Schedule posts across multiple platforms, including Instagram, Facebook, TikTok, Pinterest, and LinkedIn.
Analytics & Reporting: Provides performance insights and suggestions to improve your social media strategy.
Media Library: Centralized location for organizing, editing, and storing media assets.
Collaboration Tools: Growth, Advanced, and Agency plans support multiple users and team collaboration.
Multi-Account Management: Agency plan offers multi-brand management features.
Affordable Starter Plan: Offers a cost-effective Starter plan for individuals.

Cons:

Limited Features in Starter Plan: Starter plan restricts the number of posts and lacks advanced analytics.
Linkin.bio Features by Plan: Advanced Linkin.bio features are only available in higher-tier plans.
Limited Social Sets: Starter and Growth plans offer limited social sets.
Annual Billing Only: Prices are based on annual billing, which may not suit all users.

Overview

Later is well-regarded in the market for its user-oriented design and effective management features. It offers pragmatic solutions tailored for easy navigation and efficient operation, making it especially popular among marketers and small businesses. User testimonials often highlight the platform's intuitive interface and the robust support provided by the Later team. Despite some limitations in analytics and occasional glitches, the tool maintains a loyal user base who appreciate its consistent updates and feature enhancements.