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MailerLite

MailerLite simplifies email marketing for beginners.

Checked 3 Oct 2026 Reviewed by Alex Listed since September 2024

Screenshot of MailerLite

At a glance

Starts at $19 per month Price as published by the vendor, September 2026.
Free tier Yes, limited
Platforms Web
Best for Beginners in email marketing
Not for Growing email lists

4.0 out of 5

Scored by Alex after real use

Our verdict

MailerLite is straightforward and affordable, ideal for small businesses or startups looking to get started with newsletters. It lacks advanced features suitable for more experienced marketers.

✓What it does well

EasyOffers user-friendly interface and drag-and-drop editor.
Mobile optimizationEmails are optimized for mobile devices right out of the box.
Basic analyticsOffers basic tracking and reporting features.

✕Where it falls short

Limited automationDoesn't offer extensive automated email sequences out of the box.
Storage limitsFree plan has limited storage, which can be a bottleneck for growing lists.
No CRM integrationDoesn't integrate with customer relationship management tools like Mailchimp does.

Key features

Email templatesProvides a variety of pre-designed email templates.
Basic analyticsOffers basic tracking and reporting features.
Mobile-friendly designEmails are optimized for mobile devices right out of the box.
Drag-and-drop editorProvides a user-friendly interface with drag-and-drop functionality.

Questions about MailerLite

What is MailerLite?

MailerLite is a web-based email marketing tool aimed at beginners. The reviewer calls it straightforward and affordable, a good fit for small businesses or startups getting started with newsletters, and it offers a drag-and-drop editor, pre-designed email templates and emails optimized for mobile devices out of the box.

How much does MailerLite cost?

MailerLite has a limited free tier, and paid plans start with Starter at $19 per month. The Professional plan costs $49 per month. These are the prices as published by the vendor in September 2026.

What are the downsides of MailerLite?

The reviewer says MailerLite lacks advanced features suitable for more experienced marketers. Automation is limited, with no extensive automated email sequences out of the box, the free plan has limited storage that can hold back growing lists, and it does not integrate with CRM tools the way Mailchimp does.

Who should use MailerLite?

MailerLite is best for beginners in email marketing, such as small businesses or startups launching their first newsletter. Toolio does not recommend it for growing email lists, since the free plan's storage limits can become a bottleneck and its analytics stay basic.

How does Toolio rate MailerLite?

Alex scored MailerLite 4.0 out of 5 on 3 Oct 2026 after real use, crediting its easy interface, mobile-ready emails and basic analytics. Toolio lists GetResponse, Aimply, Mail Generator AI and Persado as alternatives for email marketing.

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