6,622 tools, each one opened, scored and signed by a Toolio reviewer

Otterly.AI

Track brand mentions across major AI search engines easily, but pricey options include extra features.

Checked 5 Oct 2026 Reviewed by Alex Listed since September 2024

Screenshot of Otterly.AI

At a glance

Starts at from $29 per month Price as published by the vendor, September 2026.
Free tier No
Platforms Web, API
Best for Marketing teams needing comprehensive visibility and optimization.
Not for Small individual creators

3.9 out of 5

Scored by Alex after real use

Our verdict

OtterlyAI is great for tracking brand mentions on key AI platforms. It excels in coverage but can be expensive without necessary extras. It falls short with limited free tier, expensive plans excluding basic features, and extra costs for advanced analytics.

✓What it does well

Wide AI Engine CoverageTracks multiple major AI engines like ChatGPT and Gemini.
Comprehensive Brand ReportsProvides detailed reports on brand mentions, citations, and position tracking.
AI Prompt Research ToolHelps uncover prompts driving AI-generated answers in your category.

✕Where it falls short

Limited Free TierFree trial includes only basic features; limited workspace and recommendations per week.
Expensive Plans Include Extra FeaturesPremium plans cost extra for more prompts, workspaces, and advanced analytics like API access.
Costly Add-onsAdditional features like ads tracking and MCP access are sold as separate add-ons.

Key features

Monthly Plans AvailablePricing starts at $29 per month for the Lite plan, offering basic tracking of four major AI engines.
Unlimited Team MembersAll plans offer unlimited team members with no additional cost.
Customizable Prompt TrackingEnterprise plan includes customizable prompt tracking and dedicated customer success manager.
Api AccessProvides direct api integration for advanced use.

Questions about Otterly.AI

What does Otterly.AI do?

Otterly.AI tracks brand mentions across major AI search engines such as ChatGPT and Gemini. It produces reports on brand mentions, citations and position tracking, and an AI prompt research tool helps uncover the prompts driving AI-generated answers in a category. It runs on the web and offers API access.

How much does Otterly.AI cost?

Otterly.AI starts at $29 per month for the Lite plan, which tracks four major AI engines and suits solo marketers and small teams. The Standard plan costs $189 per month and the Premium plan $489 per month, with additional prompts on Premium at $99. Toolio lists no free tier.

What are the downsides of Otterly.AI?

The reviewer finds Otterly.AI expensive once extras are needed. Higher plans cost more for added prompts, workspaces and advanced analytics, and features like ads tracking and MCP access are sold as separate add-ons. Toolio lists it as not for small individual creators.

Does Otterly.AI charge per team member?

No. All Otterly.AI plans include unlimited team members at no additional cost. Costs rise instead with the plan tier and add-ons, such as extra prompts, workspaces and features like API access, which the Standard plan offers as an add-on.

How does Toolio rate Otterly.AI?

Alex scored Otterly.AI 3.9 out of 5 after real use, on 5 Oct 2026. The verdict praises its wide coverage of AI engines but notes it can be expensive without the necessary extras. Toolio rates it best for marketing teams needing comprehensive visibility and optimization.

COMPARE