Pencil
Pencil is the only platform that aggregates every AI model and turns production savings into media growth.
At a glance
Starts at
from $14 per month
Billed monthly. Includes limited generations for Core plan.
Free tier
No
Platforms
Web
Best for
Global marketing teams
Not for
Small solo entrepreneurs
3.8 out of 5
Scored by Alex after real useOur verdict
Pencil centralizes all AI models for streamlined workflows, but may be complex for small businesses without dedicated IT support.
✓What it does well
Aggregates ModelsBrings best models from OpenAI, Google, Adobe, Runway, Bria into one platform.
Enterprise GovernanceIncludes SOC 2 Type II certification and comprehensive data controls for enterprise use.
Custom PricingOffers flexible pricing plans for different team sizes and needs.
✕Where it falls short
High CostPro plan starts at $55 per month, which may be expensive for small teams.
Learning CurveMay require time to learn enterprise governance features and integrations.
Integration LimitationsRequires technical setup for certain integrations, which can be cumbersome.
Key features
AI AgentsGenerates text, images, video, ad creatives using AI agents.
Realtime InsightsProvides real-time AI insights and scores for creative performance.
Multi-Platform LaunchLaunches ads on multiple platforms including Facebook, Instagram, TikTok, YouTube.
Committed Consumption PricingFlexible pricing based on committed usage.