Press Monkey

Press Monkey automates public relations by drafting and sending personalized pitches from the user's inbox and following up automatically at D+3 and D+7. It also drafts press releases with angles, headlines and talking points, and matches users with podcast hosts. The vendor says its Journalist Radar tracks over 14,000 journalists.

Press Monkey has no free tier. The Launch plan costs $29 per mo billed monthly and allows only one active campaign at a time, the Ongoing plan costs $149 per mo billed monthly, and the Agency plan is a custom contract that requires contacting the vendor.

Press Monkey suits early-stage startups that need consistent press coverage. Startups that want custom journalist targeting should look elsewhere, since the reviewer notes it lacks in-depth targeting and personal account management. It is also not ideal for complex campaigns that need in-depth personalization.

Press Monkey maintains a press page with the necessary branding and assets and updates it automatically, which the reviewer lists among its strengths. It also explains why each journalist is on a pitch list, so users can see the reasoning behind its choices.

Toolio lists House of Pitch, CTRL, Emotsy and Bottyfier as alternatives to Press Monkey. Emotsy converts followers into owned contacts, and Bottyfier is a detection API that blocks bad actors at signup. Press Monkey itself scores 3.9 out of 5 on Toolio.