Realeye

🖼️ Comprehensive Image-Based Studies

The tool offers an extensive range of image-based study formats, allowing users to conduct studies lasting between 2 to 4 minutes on various platforms, including live websites and mobile mockups. This flexibility enables researchers to evaluate user experience and perception across different devices, providing crucial insights into user interaction. The inclusion of tailored follow-up questions enhances data relevance and encourages deeper analysis of user feedback.

👁️ Advanced Eye-Tracking Capabilities

Utilizing innovative eye-tracking technology, this tool captures crucial metrics like time to first fixation (TTFF), average fixation time, and total viewing duration. These detailed insights can significantly enhance user engagement by illustrating how participants interact visually with content. This functionality allows for precise tracking of attention and can identify areas of high focus, guiding future design and content strategies.
The tool includes a versatile surveys module that can be easily customized to fit specific research requirements. With options for reaction time measurement and various recording methods, including screen and scroll recording, users can capture a comprehensive view of participant behavior. This flexibility not only enhances the depth of data collected but also empowers users to tailor studies to meet unique objectives, fostering greater engagement and actionable outcomes.

Pros

This tool offers quick, visually engaging studies, providing detailed eye-tracking and survey data that help users understand behavior and improve website/user experience effectively. It meets needs for fast insights.

Cons

Limitations include potential technical issues during live studies and the need for a learning curve for users unfamiliar with analysis tools. This could hinder user satisfaction and efficiency.

Realeye is a sophisticated research tool designed for comprehensive image-based studies, enabling users to assess user experience over short durations on various platforms, including live websites and mobile mockups. Its advanced eye-tracking capabilities capture essential metrics such as time to first fixation and average fixation time, providing in-depth insights into user engagement and attention patterns. The customizable surveys and versatile recording options allow researchers to tailor studies to specific needs, fostering deeper engagement and actionable insights. While Realeye excels in delivering quick and visually engaging studies, users may encounter technical challenges during live studies, along with a learning curve for those new to analysis tools.