Relay
Boosts productivity with AI-powered influencer marketing.
At a glance
3.8 out of 5
Scored by Alex after real useOur verdict
Relay boosts your team's ability to discover and connect with influencers quickly, but lacks detailed manual customization options.
✓What it does well
✕Where it falls short
Key features
Questions about Relay
What does Relay do for influencer marketing?
Relay uses AI to help marketing teams discover and connect with influencers quickly. Its AI search assistant finds relevant influencers in seconds, audience filters target specific customer segments, and it supplies influencer contact info including email addresses, topics and profile links for outreach.
How much does Relay cost?
Relay starts at $42 per month for basic tools to find new influencers, and there is no free tier. The reviewer notes that more extensive reports and customer service cost extra, so advanced features raise the price.
Who is Relay best for?
Relay is best for marketing teams seeking efficiency, according to Toolio, and the reviewer says it saves hours of searching for relevant influencers. It is not for in-depth manual configurators, since it lacks detailed manual customization options.
What are the downsides of Relay?
The reviewer notes that Relay has limited in-depth configuration options compared with custom solutions and charges extra for more extensive reports and customer service. Teams wanting fine manual control over their setup may find it restrictive.
Is Relay worth it according to Toolio?
Toolio scores Relay 3.8 out of 5, rated by Alex after real use on 5 Oct 2026. The reviewer credits it with efficient influencer discovery and visual insights that identify top-performing channels, while marking it down for lacking manual customization.