6,622 tools, each one opened, scored and signed by a Toolio reviewer

Semrush

Semrush unifies SEO and AI visibility. Grow with Semrush data.

Checked 3 Oct 2026 Reviewed by Alex Listed since August 2024

Screenshot of Semrush

At a glance

Starts at from $112.52 monthly Monthly plan billed annually saves up to 17% on the price.
Free tier No
Platforms Web, API
Best for Small businesses, freelancers
Not for Large teams with multiple websites

4.6 out of 5

Scored by Alex after real use

Our verdict

Semrush is great for growing brand visibility across every digital channel but can be expensive for larger teams.

✓What it does well

Comprehensive dataProvides a vast dataset of SEO, market, and brand visibility information.
AI assistanceOffers AI-driven recommendations and insights for keyword research, content creation, and more.
Multiple use casesSuitable for SEO, backlink analysis, content creation, and local SEO efforts.

✕Where it falls short

Integration complexityCan be challenging to integrate with other tools for some users.
Limited free tierFree trial is limited to only one website monitor and basic features.
High cost for large teamsMore expensive plans required for larger businesses with many websites to monitor.

Key features

Pricing tiersAvailable in multiple monthly and annual subscription options.
AI visibility reportsIncludes prompt-level AI visibility tracking.
Free trial availableOffers a free trial with limited features for new users.
Prompt-Level AI Visibility TrackingDetailed insights into brand visibility in AI answers.

Questions about Semrush

What is Semrush used for?

Semrush unifies SEO and AI visibility, giving teams a large dataset of SEO, market and brand visibility information. It covers SEO, backlink analysis, content creation and local SEO, with AI-driven recommendations for keyword research and content. The reviewer says it is great for growing brand visibility across every digital channel.

How much does Semrush cost?

Semrush starts from $112.52 per month, and a monthly plan billed annually saves up to 17% on the price. There is no free tier, though a free trial is available, limited to one website monitor and basic features.

Can Semrush track visibility in AI answers?

It can. Semrush includes AI visibility reports with prompt-level tracking, giving detailed insights into how a brand appears in AI answers. This sits alongside its core SEO data, and the tool runs on the web and through an API.

Is Semrush a good choice for large teams?

Toolio lists Semrush as best for small businesses and freelancers, and not for large teams with multiple websites. The reviewer notes that larger businesses with many websites to monitor need more expensive plans, and that integrating Semrush with other tools can be challenging for some users.

How does Toolio rate Semrush?

Semrush has a Toolio score of 4.6 out of 5, given by Alex on 3 Oct 2026. Toolio lists Lemon Squeezy, Surge Graph, Shulex Copilot and Surferseo as alternatives, with Surge Graph described as a way to get cited in AI answers before competitors.

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