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Smartly

Fuel better cross platform advertising performance with AI marketing tool, Smartly. It’s not for manual control enthusiasts.

Checked 3 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of Smartly

At a glance

Starts at Free No paid plan found on the vendor's site, September 2026.
Free tier No
Platforms Web
Best for AI-driven advertisers and agencies
Not for Detailed Creative Customizers

3.7 out of 5

Scored by Alex after real use

Our verdict

Smartly automates ad creation and optimization across channels using AI. Ideal for those who want to focus on strategy, not production details. Manual control freaks might find it limiting.

✓What it does well

Faster AdsBuild faster cross-channel ads using AI.
AI OptimizationOptimize media spend with confidence and precision.
Intelligent InsightsDiscover what works in campaigns, not guess like it’s 2005.

✕Where it falls short

Manual ControlDoesn’t offer full manual control over every ad element.
Limited Creative CustomizationCreative teams might need to focus more on strategy than detailed design tweaking.
No Free TierRequires paid subscription for full features, no free trial available.

Key features

PlatformsSupports various advertising channels including social media, CTV, and web ads.
Solutions for TeamsOffers solutions tailored to creative teams, performance teams, brand teams, and agencies.
Case StudiesProvides proof of results through detailed case studies from real advertisers.
Full Manual ControlAllows for complete customization of every ad element.

Questions about Smartly

What does Smartly do?

Smartly is an AI marketing tool that automates ad creation and optimization across advertising channels, including social media, CTV and web ads. It aims to help advertisers build cross-channel ads faster, optimize media spend and find out what works in their campaigns.

Who is Smartly for?

Toolio lists Smartly as best for AI-driven advertisers and agencies that want to focus on strategy rather than production details. It offers solutions for creative, performance and brand teams as well as agencies, but it is not for detailed creative customizers.

How does Toolio rate Smartly?

Toolio scores Smartly 3.7 out of 5, scored by Alex after real use. The reviewer credits it with faster cross-channel ads and AI-driven media spend optimization, but notes that people who want to control every production detail might find it limiting.

Does Smartly share proof of results?

Yes. Smartly provides detailed case studies from real advertisers as proof of results. It also offers intelligent insights intended to show what works in campaigns rather than leaving teams to guess.

What are some alternatives to Smartly?

Toolio lists Sleek AI, which automates marketing across a CRM, website and social accounts from one dashboard, as an alternative to Smartly. Other listed options include Newsletter Pilot, which generates email newsletters from content already being published, as well as Skim and Sales Boosta.

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