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Submagic

Submagic automates short-form video editing with AI.

Checked 4 Oct 2026 Reviewed by Alex Listed since October 2024

Screenshot of Submagic

At a glance

Starts at $19 Includes basic AI editing features, auto-captions, and Magic Clips.
Free tier Yes, limited
Platforms Web
Best for Video editors, marketers
Not for Content creators needing to generate original video content from scratch

4.0 out of 5

Scored by Alex after real use

Our verdict

Submagic streamlines captioning and auto-editing for quick publishing. Best for creators who need speed but struggles with customization options.

✓What it does well

AI CaptionsGenerate captions in multiple languages efficiently.
Magic ClipsAutomatically repurpose videos into shorter clips.
Publishing AutomationSchedule posts and publish directly from the editor.

✕Where it falls short

Customization LimitsLimited control over advanced video editing options.
Manual Input RequiredNeeds raw footage; does not generate original content from scratch.
Higher Cost for Pro PlansMore expensive plans offer more features but can be costly.

Key features

AI Actors StudioUse AI avatars to create videos without hiring actors.
Auto-Zoom and Eye ContactAdds auto-zoom effects and eye contact for engaging visuals.
Background Music & Sound EffectsIncorporate background music and sound effects directly in editor.
Background Music LibraryIncorporates a wide range of background music tracks

Questions about Submagic

What does Submagic do?

Submagic is a web tool that uses AI to automate short-form video editing. It generates captions in multiple languages, repurposes longer videos into shorter clips with Magic Clips, and lets users schedule and publish posts directly from the editor. It also adds auto-zoom and eye contact effects, background music and sound effects.

How much does Submagic cost?

Submagic's Monthly Plan costs $19 and its Annual Plan costs $174. The $19 entry price includes basic AI editing features, auto-captions and Magic Clips. A limited free tier is also available, though the reviewer notes that the more expensive plans with extra features can get costly.

What are the downsides of Submagic?

The reviewer finds Submagic limited in control over advanced video editing options. It needs raw footage to work with, and Toolio does not recommend it for creators who want to generate original video content from scratch. Higher-tier plans add features but can be costly.

Who is Submagic best for?

Toolio recommends Submagic for video editors and marketers. The reviewer says it is best for creators who need speed, since it streamlines captioning and auto-editing for quick publishing. Those who want fine-grained control over customization may find it limiting.

How does Toolio rate Submagic?

Alex scored Submagic 4.0 out of 5 on 4 Oct 2026 after real use. The reviewer credits its AI captions, Magic Clips and publishing automation. Toolio lists Automatic Shorts, WUI AI, Reelze and Snap Vid AI as alternatives.

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