WorkMagic
Optimize with confidence using incrementality.
At a glance
Starts at
$49 per month
Price as published by the vendor, September 2026.
Free tier
No
Platforms
Web
Best for
Marketing teams needing precise insights.
Not for
Sales teams seeking granular customer insights.
3.8 out of 5
Scored by a Toolio reviewer after real useOur verdict
WorkMagic provides precise incrementality measurement, but lacks simplicity for non-marketing users.
✓What it does well
Triangulated MeasurementUses lift tests to calibrate MMMs and MTA.
Omnichannel Causal AttributionCaptures impact on all sales channels.
Incrementality TestingAutomated tests prove lift faster, more reliably.
✕Where it falls short
Limited to marketing metricsDoes not provide detailed customer behavior insights.
Complex setup requiredRequires technical expertise for initial configuration.
High price pointMore expensive than simpler marketing analytics tools.
Key features
Attribution ModelingCalibrates MMMs and MTA with incrementality tests.
Omnichannel ViewTracks impact across all sales channels, not just the primary one.
Incrementality TestingRuns automated lift tests to prove ad effectiveness.
Omnichannel MeasurementCaptures impact on all sales channels.