ClickMoat
ClickMoat gives your team evidence to identify and protect against suspicious traffic, but it may not be ideal for those who only need basic analytics.
At a glance
Starts at
from $49 per month
Price as published by the vendor, September 2026.
Free tier
No
Platforms
Web
Best for
Google Ads teams needing real-time protection
Not for
Simple ad managers
3.8 out of 5
Scored by a Toolio reviewer after real useOur verdict
ClickMoat helps separate legitimate clicks from fraudulent ones with practical rules. However, if you're just looking for straightforward data without advanced protection features, this might overcomplicate things.
✓What it does well
Live monitoringUse live campaign signals to decide what deserves attention.
Human supportAvailable via Slack for immediate assistance.
Detailed evidence trailExportable reports make it easy to document and discuss suspicious traffic with stakeholders.
✕Where it falls short
Limited Meta Ads protectionMeta Ads protection is not yet available, planned for September 2026.
No TikTok supportTikTok ads are not included in current offerings; roadmap availability to be confirmed.
Comprehensive setup requiredRequires a guided setup and connects multiple domains, adding complexity for simple needs.
Key features
Fraud detection rateHas achieved a 1.98% fraud detection rate in view.
Rule engineOffers practical rules like blocking, flagging, or monitoring suspicious traffic.
Anonymized viewsUses anonymized data to show the workflow without inflated promises.
Google Ads Production FocusBuilt around Google Ads context.