6,622 tools, each one opened, scored and signed by a Toolio reviewer

Obviyo

Shopify stores only! Limited to Shopify.

Checked 5 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of Obviyo

At a glance

Starts at Free for up to 50,000 page views/month Price as published by the vendor, September 2026.
Free tier Yes, limited
Platforms Web
Best for Large e-commerce brands with $5M+ revenue.
Not for Smaller e-commerce brands

4.0 out of 5

Scored by Alex after real use

Our verdict

Obviyo uses AI to personalize shopping experiences, increasing revenue by up to 4x. Suitable for large brands but limited to Shopify and costly at higher tiers.

✓What it does well

Real-time behaviorMatches products based on real-time shopper behavior, increasing conversions.
AI-powered personalizationUses AI to link buyer and contextual attributes with product recommendations.
Multi-tier pricing plansOffers a free starter plan for smaller brands, up to $1,495 monthly for larger enterprises.

✕Where it falls short

Limited to Shopify stores onlyNot compatible with other e-commerce platforms.
High setup costRequires a free white glove onboarding assistance for $5M+ brands, or paying manually for setup.
Starter plan brandingThe free starter plan comes with ‘Powered by Obviyo’ branding, affecting brand identity.

Key features

AI-driven botsIncludes Growth Bots for cross-sell and upsell recommendations.
Merchandizing AIProvides intelligent product displays driven by AI algorithms.
Promo BarAdds promotional real estate to increase visibility of special offers.
Email PulseAdds promotional real estate to increase visibility of special offers.

Questions about Obviyo

What does Obviyo do?

Obviyo uses AI to personalize shopping experiences on Shopify stores, matching products to real-time shopper behavior and linking buyer and contextual attributes with recommendations. The reviewer says it can increase revenue by up to 4x, and its Growth Bots handle cross-sell and upsell suggestions.

Does Obviyo work outside Shopify?

No. Obviyo works with Shopify stores only and is not compatible with other e-commerce platforms, which the reviewer lists as its main limitation. Toolio marks it as best for large e-commerce brands with $5M+ revenue rather than smaller brands.

Is Obviyo free?

Obviyo is free for up to 50,000 page views a month, though the free plan carries Powered by Obviyo branding. The Personalize Plan costs $1,495 per month and covers 2M+ page views with advanced personalization and premium support.

How does Toolio score Obviyo?

Toolio scores Obviyo 4.0 out of 5, rated by Alex after real use on 5 Oct 2026. The reviewer finds it suitable for large brands but notes it is limited to Shopify and costly at higher tiers.

What are some alternatives to Obviyo?

Toolio lists Waakif, AdFixer, ad:personam and Img-PT as alternatives to Obviyo. AdFixer updates bids hourly and logs every change with a reason, while ad:personam is a self-serve DSP for agencies and startups with no minimum spend.

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