Press Hook
Simplified press coverage for consumer brands.
At a glance
4.0 out of 5
Scored by Alex after real useOur verdict
Press Hook makes securing media mentions easy but lacks for pre-revenue startups and services firms. It simplifies the process of getting featured in major publications like Forbes or Vogue. However, it may be too expensive for small businesses without steady revenue.
✓What it does well
✕Where it falls short
Key features
Questions about Press Hook
What is Press Hook?
Press Hook helps consumer brands get press coverage. Brands fill out a journalist-ready press kit in minutes, respond directly to journalists who post requests for similar products, and track who engages with the press kit in real time from one dashboard. The reviewer says it simplifies getting featured in publications like Forbes or Vogue.
Is Press Hook free?
Press Hook has a free Basic Plan available to all brand types, which includes a public press kit page for basic exposure. Paid plans cost more: Proactive is $699 per mo for connecting with a network of media, and Premium is $1,499 per mo, where an expert pitches on the brand's behalf every month.
Does Press Hook work for service businesses?
No. The reviewer notes that Press Hook lacks support for law firms, real estate companies, restaurants and other service-based businesses. It is built for consumer goods brands and PR agencies, and it also does not suit pre-revenue brands without sales or samples to share.
What are the downsides of Press Hook?
The reviewer says Press Hook may be too expensive for small businesses without steady revenue, since the Proactive and Premium plans cost more than the free tier and are aimed at larger campaigns and agencies. Pre-revenue brands without sales or samples also get limited reach.
How does Toolio score Press Hook?
Alex scored Press Hook 4.0 out of 5 after real use. The reviewer says it makes securing media mentions easy, with a quick press kit setup, pre-matched journalist requests and live tracking. Toolio lists Tiny Startups, Pretty Smart AI, Addlly and Narratize as alternatives.