6,622 tools, each one opened, scored and signed by a Toolio reviewer

TrueRoas

For DTC founders & experts who need precise ad tracking.

Checked 3 Oct 2026 Reviewed by Alex Listed since July 2024

Screenshot of TrueRoas

At a glance

Starts at Free under $10k/mo No charge until monthly spend exceeds $10,000. Above that, revenue-based pricing scales down as store size grows.
Free tier Yes, limited
Platforms Web, iOS
Best for DTC founders & experts
Not for Small ad agencies

4.0 out of 5

Scored by Alex after real use

Our verdict

TrueROAS provides verified ROAS, reducing CPA and increasing LTV. It's perfect for those needing accurate data but not so much for those just starting with small budgets.

✓What it does well

Verified ROASTruly verifies every conversion against Shopify orders, offering accurate data.
Cross-check SignalsTriangulates tracking signals from server-side, surveys and AI for better accuracy.
AI IntegrationOptimizes Facebook & Google AI faster with verified data.

✕Where it falls short

Limited Budget Tracks FreeOnly tracks the first $10k/mo at no cost, making it unattractive for smaller budgets.
Custom Integration RequiredSupports non-Shopify platforms but requires custom integration and setup fees.
Higher Costs For Larger StoresAbove $10k/mo, costs scale up significantly based on revenue growth.

Key features

Free TrialOffers a 14-day free trial for Pro plan.
Multi-Currency SupportTracks multi-currency, multi-country sales correctly.
Custom Attribution Models (LTV/Product/Journey)Available in Premium plans for more complex tracking needs.
Multi-Currency TrackingTracks multi-currency and multi-country sales accurately.

Questions about TrueRoas

What does TrueRoas do?

TrueRoas provides verified ROAS for DTC brands by checking every conversion against Shopify orders. It triangulates tracking signals from server-side data, surveys and AI, then uses the verified data to optimize Facebook and Google AI faster. The reviewer says this reduces CPA and increases LTV.

Is TrueRoas free?

TrueRoas charges nothing until monthly spend exceeds $10,000, which Toolio counts as a limited free tier. Above that level, pricing becomes revenue-based. A 14-day free trial is available for the Pro plan, and custom attribution models for LTV, product and journey come with Premium plans.

Does TrueRoas work without Shopify?

TrueRoas supports non-Shopify platforms, but they require custom integration and setup fees, according to the reviewer. Its core verification checks conversions against Shopify orders. It also tracks multi-currency, multi-country sales correctly.

Who should use TrueRoas?

Toolio lists DTC founders and experts who need precise ad tracking as the best fit for TrueRoas. Small ad agencies are listed as a poor fit, and the reviewer says it suits those just starting with small budgets less well. Alex scored it 4.0 out of 5 after real use.

What are some alternatives to TrueRoas?

Toolio lists Le Scribouillard for automating content creation, Cofounder AI for identifying data leaks, Micro SaaS Examples for securing SaaS data, and Flawless for auditing a website and fixing issues that cost conversions. TrueRoas itself runs on the web and iOS.

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