TrueRoas
For DTC founders & experts who need precise ad tracking.
At a glance
Starts at
Free under $10k/mo
No charge until monthly spend exceeds $10,000. Above that, revenue-based pricing scales down as store size grows.
Free tier
Yes, limited
Platforms
Web, iOS
Best for
DTC founders & experts
Not for
Small ad agencies
4.0 out of 5
Scored by a Toolio reviewer after real useOur verdict
TrueROAS provides verified ROAS, reducing CPA and increasing LTV. It's perfect for those needing accurate data but not so much for those just starting with small budgets.
✓What it does well
Verified ROASTruly verifies every conversion against Shopify orders, offering accurate data.
Cross-check SignalsTriangulates tracking signals from server-side, surveys and AI for better accuracy.
AI IntegrationOptimizes Facebook & Google AI faster with verified data.
✕Where it falls short
Limited Budget Tracks FreeOnly tracks the first $10k/mo at no cost, making it unattractive for smaller budgets.
Custom Integration RequiredSupports non-Shopify platforms but requires custom integration and setup fees.
Higher Costs For Larger StoresAbove $10k/mo, costs scale up significantly based on revenue growth.
Key features
Free TrialOffers a 14-day free trial for Pro plan.
Multi-Currency SupportTracks multi-currency, multi-country sales correctly.
Custom Attribution Models (LTV/Product/Journey)Available in Premium plans for more complex tracking needs.
Multi-Currency TrackingTracks multi-currency and multi-country sales accurately.