bnGuard
BNGuard is not suitable for traditional employee advocacy programs that only reshare pre-written content. It requires employees to create original brand-safe content at scale.
At a glance
3.9 out of 5
Scored by Alex after real useOur verdict
BNGuard excels in creating and amplifying organic content, but may be overkill if you just need a basic sharing tool.
✓What it does well
✕Where it falls short
Key features
Questions about bnGuard
What does bnGuard do?
bnGuard is a creator platform for brands that has employees create original, brand-safe content at scale and then amplifies it across multiple paid channels. Its AI brand safety technology scans every post for compliance with industry standards and FTC requirements before it goes live. It supports TikTok, Instagram, Facebook, LinkedIn, YouTube, Pinterest, Snapchat and X.
How much does bnGuard cost?
bnGuard has no free tier. The Basic Plan costs $49 per month and covers essential features for enterprise brands, including brand safety, compliance and reporting. The Professional Plan, at $79, adds advanced analytics, extended team support and premium ad optimization services.
Can bnGuard reshare pre-written company posts for employee advocacy?
Not really. bnGuard is not built for traditional employee advocacy programs that only reshare pre-written content, and the reviewer lists the missing resharing tools as a shortcoming. It expects employees to create their own brand-safe posts, and the reviewer says it may be overkill for anyone who just needs a basic sharing tool.
How does bnGuard keep creators engaged and measure results?
bnGuard uses in-app gamification, with leaderboards, badges, bonuses and gift cards, to keep creators engaged. Its reporting tools tie creator activity to business outcomes through KPI tracking and ROI analysis, and its analytics track performance across every connected platform.
What are the downsides of bnGuard?
The reviewer, Alex, notes a high learning curve, since new users may struggle with the platform's advanced features and integrations. bnGuard also offers no free plan, so Toolio says it is not for companies needing free plan options. Toolio scores it 3.9 out of 5 after real use.