Formulas HQ
Suits Excel users who need plain English formulas, scripts and data analysis.
At a glance
Starts at
Free, no credit card required
Price as published by the vendor, September 2026.
Free tier
Yes, limited
Platforms
Web
Best for
Excel analysts and formula writers
Not for
Data scientists with complex needs
4.0 out of 5
Scored by a Toolio reviewer after real useOur verdict
It generates formulas in plain English but struggles with complex SQL queries. Can teach you how to write your own code from examples it provides.
✓What it does well
Plain language inputDescribe what you need in plain English and get exact formulas, scripts, or regex patterns.
Easy Formula GenerationDescribes and teaches you Excel formulas easily from plain English.
Browser-Based Data AnalysisPerforms data transformations and SQL analysis directly in your browser.
✕Where it falls short
Complex SQL queries unsupportedDoes not support complex multi-table join operations; use for simple data transformations only.
Limited Salesforce reporting depthProvides basic campaign attribution but lacks in-depth financial analysis and forecasting features.
No API access or integration optionsCannot integrate with other tools directly; all processing is done within the platform.
Key features
AI-powered formulasGenerates exact formula, explanation, and examples from plain English descriptions.
Script generationCan generate VBA macros or Google Apps Script for common tasks.
Data analysis wizardUploads CSV files to transform data and analyze with SQL-powered queries in the browser.
Campaign attributionAnalyzes Salesforce report exports for official vs. inferred campaign attribution.