Toolio / Advertise on Toolio
Advertise on Toolio
Four placements. All of them labelled, none of them able to buy a verdict.
Our readers arrive knowing they need to solve something and leave having clicked through to a tool. That is a narrow audience and a high-intent one, which is what makes the placements worth buying and also what makes it worth not ruining.
What is available
Category sponsorship, $299 a month. Pinned top slot on one category and its sub-categories. One slot per category, ten sellable.
Homepage sponsor, $999 a month. Single slot above the fold. One advertiser at a time.
Newsletter, $349 a send. Primary slot, weekly. Repriced as the list grows.
Listing tiers, $9.99 to $159.99. One-off rather than recurring, chosen when you submit a tool.
What advertising does not buy
Position in our picks. A favourable verdict. Removal of a criticism. Any influence over whether a competitor is listed or what we say about them. If you advertise and we review your tool badly, both things stay on the site.
How placements are marked
Every paid placement carries a visible label where it appears. Advertising slots use a sponsored link attribute. Editorial listings do not, and free listings are treated identically to paid ones in that respect.
Getting started
[email protected]. Tell us the category and the month. We will say yes or no within two working days, and we do turn things down.