Generative engine optimization

Generative engine optimization is making your content easy for AI search tools like ChatGPT, Perplexity and Google's AI answers to find, understand and cite.

In practice: It builds on SEO: clear structure, direct answers to real questions, original data, up-to-date facts, and being mentioned on sites that AI tools trust. The goal is to be cited in the AI answer, not just ranked in a list of links.

Why it matters when picking a tool

Tools in this area track whether AI assistants mention your brand and suggest content changes. They are new and their measurements vary, so treat them as a guide. The basics of useful, accurate, well-structured content matter more than any single tool.