Pretty Insights
Pretty Insights is a simple Google Analytics alternative, tracking every visitor and conversion in one clean dashboard.
At a glance
Starts at
from $10 per month
Price as published by the vendor, September 2026.
Free tier
Yes, limited
Platforms
Web, API
Best for
Small to medium businesses
Not for
Growing e-commerce businesses
4.0 out of 5
Scored by a Toolio reviewer after real useOur verdict
Pretty Insights offers an intuitive analytics platform for small teams. It tracks conversions and user behavior effectively but may be limited for complex e-commerce needs.
✓What it does well
Privacy firstRespects privacy with GDPR compliance from day one.
Intuitive dashboardProvides a clean and focused UI for easy analytics access.
AI-powered insightsUses AI to surface trends without complex reporting.
✕Where it falls short
No personal data storageAvoids storing personal data, limiting compliance issues and cookie banner requirements.
Limited e-commerce featuresDoes not offer advanced Shopify analytics or full revenue tracking.
Dynamic pricing adjustmentPricing adjusts based on usage, which may lead to unexpected costs for growing businesses.
Key features
Free trialOffers a free 15-day trial with no credit card required.
Real-time analyticsAllows real-time monitoring of traffic and user behavior.
Cohort analysisEnables tracking users by signup date, campaign, or behavior for retention insights.
advanced e-commerce trackingtrack sales and revenue with ease