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Pretty Insights

Pretty Insights is a simple Google Analytics alternative, tracking every visitor and conversion in one clean dashboard.

Checked 3 Oct 2026 Reviewed by Alex Listed since April 2025

Screenshot of Pretty Insights

At a glance

Starts at from $10 per month Price as published by the vendor, September 2026.
Free tier Yes, limited
Platforms Web, API
Best for Small to medium businesses
Not for Growing e-commerce businesses

4.0 out of 5

Scored by Alex after real use

Our verdict

Pretty Insights offers an intuitive analytics platform for small teams. It tracks conversions and user behavior effectively but may be limited for complex e-commerce needs.

✓What it does well

Privacy firstRespects privacy with GDPR compliance from day one.
Intuitive dashboardProvides a clean and focused UI for easy analytics access.
AI-powered insightsUses AI to surface trends without complex reporting.

✕Where it falls short

No personal data storageAvoids storing personal data, limiting compliance issues and cookie banner requirements.
Limited e-commerce featuresDoes not offer advanced Shopify analytics or full revenue tracking.
Dynamic pricing adjustmentPricing adjusts based on usage, which may lead to unexpected costs for growing businesses.

Key features

Free trialOffers a free 15-day trial with no credit card required.
Real-time analyticsAllows real-time monitoring of traffic and user behavior.
Cohort analysisEnables tracking users by signup date, campaign, or behavior for retention insights.
advanced e-commerce trackingtrack sales and revenue with ease

Questions about Pretty Insights

What is Pretty Insights?

Pretty Insights is a simple Google Analytics alternative that tracks every visitor and conversion in one clean dashboard. It offers real-time analytics, cohort analysis by signup date, campaign or behavior, and AI that surfaces trends without complex reporting. The reviewer calls it an intuitive analytics platform for small teams.

How much does Pretty Insights cost?

Pretty Insights starts at $10 per mo for the Starter plan, which covers up to 20k pageviews or events, 1 user and up to 10 sites. Professional costs $30 per mo for up to 2 users and up to 20 sites. A free 15-day trial needs no credit card.

Is Pretty Insights GDPR compliant?

Pretty Insights is GDPR compliant from day one, according to the vendor, and the reviewer lists its privacy-first approach among its strengths. It avoids storing personal data, which limits compliance issues and cookie banner requirements.

Is Pretty Insights good for e-commerce?

Pretty Insights is limited for e-commerce. The reviewer notes it does not offer advanced Shopify analytics or full revenue tracking, and Toolio lists it as not for growing e-commerce businesses. The reviewer also warns that pricing adjusts based on usage, which may bring unexpected costs as a business grows.

What are some alternatives to Pretty Insights?

Toolio lists Hexowatch, Mutiny, Webcopilot and A11Y Boost as alternatives to Pretty Insights. Hexowatch monitors web pages for changes, and A11Y Boost helps create accessible websites without expert knowledge. Pretty Insights itself scores 4.0 out of 5, as scored by Alex after real use.

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