Shade Stylishly Sustainable Extension
Turns any clothing photo into a search for sustainably rated alternatives from over 70,000 pieces.
At a glance
Starts at
Free
Listed as free on the Chrome Web Store.
Free tier
Yes
Platforms
Chrome
Best for
Shoppers wanting sustainably rated fashion alternatives
Not for
Shoppers outside Good On You's rated brand list
5.0 out of 5
Scored by a Toolio reviewer after real useOur verdict
Still at an early 0.9.8 build, SHADE lets you click any clothing image and get visual matches pulled from over 70,000 pieces by brands rated 'Good' or 'Great' by Good On You. It is aimed at shoppers who care about sustainability but do not want to hunt through ratings sites themselves. Coverage is limited to brands already in that rating system, so anything outside it will not turn up.
✓What it does well
Visual product searchClicking a clothing image finds similar sustainable pieces instead of typing keywords.
Large curated catalogOver 70,000 pieces from vetted sustainable brands are searchable.
Independent brand ratingsEvery included brand is rated by Good On You, not the extension itself.
✕Where it falls short
Early-stage buildThe extension is only at version 0.9.8, so bugs and gaps are likely.
Limited brand coverageOnly brands already rated by Good On You are included, leaving others out.
New developer statusChrome flags the developer as new, which can trigger an extra caution warning on install.
Key features
Image-based searchUses visual AI instead of text search to find matching products.
Sustainable brand catalogDraws from over 70,000 pieces across sustainably rated brands.
Good On You ratingsFilters results to brands rated 'Good' or 'Great' by Good On You.
One-click add-on accessPins to the browser toolbar for quick access while shopping.